Gift Cards

• Consumers purchase gift cards with cash, check, credit, or debit cards for any amount. For convenience, the standard cards come with the ability to load values of $0.01 to $500.

• Cardholders present gift cards for payment for goods or services
• Cardholder purchases additional value or “reloads” the card for any amount. Reloads can be used as a basis for incentive programs

Merchant Benefits

• Gift cards help bring in new customers
• Gift cards can increase frequency of visits from existing customers
• The amount of dollars spent generally increase with a gift card
• Gift cards are an effective tool to manage in-store credit

• Cards are billboards in the consumer's wallet that advertise the retail location

• Gift cards are easy to use, so employee training is very simple
• Gift cards offer an easy and convenient new payment method for customers
• Gift card programs offer reporting not available through traditional paper-based gift certificate programs

Customer Benefits

• Gift cards are easy to purchase and to use

• Gift-givers can give a thoughtful gift without having to select a particular product

• Cardholders shop without dipping into cash on hand, stopping for cash, or utilizing interest-bearing credit cards
• Gift cards reduce the need to carry cash, gift certificates, or credit slips

Card Production Options

• Eight standard card designs are available
• Merchant's store/company name will be printed on the card in the Pantone^® font color of their choice (5 colors available)
• Minimum order of 500 cards
• Card production times:
• 14 business days for non-peak (February through September)
• 3-6 weeks for peak (October through January)

• Merchant must provide artwork in supported electronic format
• Minimum order is 1,000 cards
• Design may have up to four colors over a white card plastic
• Graphic design services available for merchants that require assistance designing cards
• Card production times:
• 14 business days for non-peak (February through September)
• 3-6 weeks for peak (October through January)